<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>My name is Giles Davis and by day I’m a brand planner. I needed somewhere online to store the things that interest me and things that I didn’t want to lose and this is that place.

There’s a lot of really clever thinking out there but sometimes people don’t need or want really clever. They just want something that works and works well. Something sensible. 

Unfortunately job titles aren’t very sensible. So planner, brand strategist, brand planner or brand consultant…whatever you want to call me, if you need a bit of sensible brain power, do get in touch.

If you want to email me, it’s gilesmdavis@gmail.com, or my twitter is @gilesmdavis. 

If you want to see the sensible me, go to gilesmdavis.co.uk



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  })();</description><title>Sensible</title><generator>Tumblr (3.0; @gilesmdavis)</generator><link>http://www.gilesmdavis.com/</link><item><title>Wufoo - free online forms. Might come in handy</title><description>&lt;a href="http://wufoo.com/features/#feature2"&gt;Wufoo - free online forms. Might come in handy&lt;/a&gt;</description><link>http://www.gilesmdavis.com/post/18064734634</link><guid>http://www.gilesmdavis.com/post/18064734634</guid><pubDate>Wed, 22 Feb 2012 10:18:36 +0000</pubDate></item><item><title>Ira Glass on creative judgement</title><description>&lt;p&gt;This helps me when I am kicking myself in frustration…&lt;/p&gt;
&lt;p&gt;&lt;span&gt;“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.” &lt;/span&gt;&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/17945814518</link><guid>http://www.gilesmdavis.com/post/17945814518</guid><pubDate>Mon, 20 Feb 2012 14:32:00 +0000</pubDate></item><item><title>"our firm's reputation for providing quality service reflects the high standards we demand of ourselves. our high standards, responsive service and specialized staff spell the difference between our firm and the rest" - Google Search</title><description>&lt;a href="https://www.google.com/search?q="Our firm's reputation for providing quality service reflects the high standards we demand of ourselves. Our high standards, responsive service and specialized staff spell the difference between our firm and the rest""&gt;"our firm's reputation for providing quality service reflects the high standards we demand of ourselves. our high standards, responsive service and specialized staff spell the difference between our firm and the rest" - Google Search&lt;/a&gt;: &lt;p&gt;Handy search for anyone writing corporate copy&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/17448310989</link><guid>http://www.gilesmdavis.com/post/17448310989</guid><pubDate>Sat, 11 Feb 2012 21:58:49 +0000</pubDate></item><item><title>Google Maps: Designing the Modern Atlas - Core77</title><description>&lt;a href="http://www.core77.com/blog/case_study/google_maps_designing_the_modern_atlas_21486.asp?utm_medium=email&amp;utm_campaign=Core77 Newsletter - January 2012&amp;utm_content=Core77 Newsletter - January 2012 CID_b5a4c86c87f2f6b456c83c4feba621d9&amp;utm_source=Campaign Monitor&amp;utm_term=CASE STUDY GOOGLE MAPS DESIGNING THE MODERN ATLAS"&gt;Google Maps: Designing the Modern Atlas - Core77&lt;/a&gt;: &lt;p&gt;Perfect article for a qualified geographer working at TribalDDB. (Btw, that’s me.)&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/15579145969</link><guid>http://www.gilesmdavis.com/post/15579145969</guid><pubDate>Mon, 09 Jan 2012 20:41:59 +0000</pubDate></item><item><title>Advice to Sink in Slowly</title><description>&lt;a href="http://advicetosinkinslowly.net/home"&gt;Advice to Sink in Slowly&lt;/a&gt;: &lt;p&gt;Posters to encourage and guide students. Appeals to me too.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/15561875646</link><guid>http://www.gilesmdavis.com/post/15561875646</guid><pubDate>Mon, 09 Jan 2012 10:32:05 +0000</pubDate></item><item><title>The odrer of wrods is umnpotrinnat</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_lxa3nsleea1qzwcbdo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The odrer of wrods is umnpotrinnat&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/15295495528</link><guid>http://www.gilesmdavis.com/post/15295495528</guid><pubDate>Wed, 04 Jan 2012 14:45:28 +0000</pubDate></item><item><title>Happy new year. Here’s Woody Guthrie’s resolutions...</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_lx89jrwVON1qzwcbdo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Happy new year. Here’s Woody Guthrie’s resolutions from 1942. Not so far from some of my own.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/15241092249</link><guid>http://www.gilesmdavis.com/post/15241092249</guid><pubDate>Tue, 03 Jan 2012 14:57:26 +0000</pubDate></item><item><title>How to read a book</title><description>&lt;p&gt;There is a book on how to read a book. Originally written by Mortimer Adler in 1940 and revised with Charles van Doren in 1972 they say:&lt;/p&gt;
&lt;p&gt;&lt;em&gt;When you buy a book, you establish a property right in it, just as you do in clothes or furniture when you buy and pay for them. But the act of purchase is actually only the prelude to possession in the case of a book. Full ownership of a book only comes when you have made it a part of yourself, and the best way to make yourself a part of it – which comes to the same thing – is by writing in it.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Why is marking a book indispensable to reading it? &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;First, it keeps you awake – not merely conscious, but wide awake. &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Second, reading, if it is active, is thinking, and thinking tends to express itself in words, spoken or written. The person who says he knows what he thinks but cannot express it usually does not know what he thinks. &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Third, writing your reactions down helps you to remember the thoughts of the author.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;(From the ever-clever @brainpicker)&lt;/p&gt;
&lt;p&gt;Not sure how this works on a Kindle, although I bet a start up has an idea.&lt;/p&gt;
&lt;p&gt;On a related note, I was given a pencil sharpener yesterday and have been having a lovely time sharpening pencils, you can’t do that on Evernote.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/14450417771</link><guid>http://www.gilesmdavis.com/post/14450417771</guid><pubDate>Mon, 19 Dec 2011 09:32:26 +0000</pubDate></item><item><title>Recrafting the classic Norton logo</title><description>&lt;a href="http://www.creativereview.co.uk/cr-blog/2010/november/norton-motorcycles-identity-carter-wong"&gt;Recrafting the classic Norton logo&lt;/a&gt;: &lt;p&gt;An old article but I love the pen-tracing paper-scalpel approach. Lovely work, to boot.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/13793381411</link><guid>http://www.gilesmdavis.com/post/13793381411</guid><pubDate>Mon, 05 Dec 2011 21:48:23 +0000</pubDate></item><item><title>Great site for smartphone data from Google ipsos etc.</title><description>&lt;a href="http://www.ourmobileplanet.com/"&gt;Great site for smartphone data from Google ipsos etc.&lt;/a&gt;</description><link>http://www.gilesmdavis.com/post/12876686187</link><guid>http://www.gilesmdavis.com/post/12876686187</guid><pubDate>Wed, 16 Nov 2011 09:51:09 +0000</pubDate></item><item><title>The key to getting more people to classical music? Parking.</title><description>&lt;a href="http://www.fastcompany.com/1785985/the-myth-of-the-average-customer-how-symphonies-stopped-playing-musical-chairs-and-grew-thei"&gt;The key to getting more people to classical music? Parking.&lt;/a&gt;: &lt;p&gt;Great article about getting the basic customer experience right and sacrificing uneconomic audiences.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/11403666107</link><guid>http://www.gilesmdavis.com/post/11403666107</guid><pubDate>Thu, 13 Oct 2011 20:42:28 +0100</pubDate></item><item><title>Okay, Now I Get It: Here's Why Apple Launched The iPhone 4S Instead Of The iPhone 5</title><description>&lt;a href="http://www.businessinsider.com/heres-why-apple-launched-the-iphone-4s-instead-of-the-iphone-5-2011-10"&gt;Okay, Now I Get It: Here's Why Apple Launched The iPhone 4S Instead Of The iPhone 5&lt;/a&gt;: &lt;p&gt;Seems obvious when it’s put like this &lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/11316696332</link><guid>http://www.gilesmdavis.com/post/11316696332</guid><pubDate>Tue, 11 Oct 2011 15:35:45 +0100</pubDate></item><item><title>Snowclone is the new black, stupid</title><description>&lt;a href="http://en.wikipedia.org/wiki/Snowclone"&gt;Snowclone is the new black, stupid&lt;/a&gt;: &lt;p&gt;Watch out, I’ll be using this in meetings&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/11269587933</link><guid>http://www.gilesmdavis.com/post/11269587933</guid><pubDate>Mon, 10 Oct 2011 12:19:08 +0100</pubDate></item><item><title>Had enough of brands being quirky and twee? Me too. </title><description>&lt;a href="http://wackaging.tumblr.com/"&gt;Had enough of brands being quirky and twee? Me too. &lt;/a&gt;</description><link>http://www.gilesmdavis.com/post/10682580484</link><guid>http://www.gilesmdavis.com/post/10682580484</guid><pubDate>Mon, 26 Sep 2011 10:30:29 +0100</pubDate></item><item><title>Create websites without writing code. Adobe muse. Sweeeeeeeeet.</title><description>&lt;a href="http://muse.adobe.com/"&gt;Create websites without writing code. Adobe muse. Sweeeeeeeeet.&lt;/a&gt;: &lt;p&gt;Download a beta here&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/10197804369</link><guid>http://www.gilesmdavis.com/post/10197804369</guid><pubDate>Wed, 14 Sep 2011 10:43:28 +0100</pubDate></item><item><title>Pizza Express refresh design</title><description>&lt;a href="http://www.pizzaexpressnews.com/?utm_source=ECOS&amp;utm_medium=email&amp;utm_campaign=20110911_PizzaExpress_Ignite_2for1_wk2_Act"&gt;Pizza Express refresh design&lt;/a&gt;: &lt;p&gt;two interesting videos from a national treasure about their current update.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/10120370957</link><guid>http://www.gilesmdavis.com/post/10120370957</guid><pubDate>Mon, 12 Sep 2011 09:08:04 +0100</pubDate></item><item><title>Sensible or sneaky? Use a bicycle bell to get people out of your...</title><description>&lt;iframe width="400" height="323" src="http://www.youtube.com/embed/lnL4fjMzsSU?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sensible or sneaky? Use a bicycle bell to get people out of your way.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/9995952998</link><guid>http://www.gilesmdavis.com/post/9995952998</guid><pubDate>Fri, 09 Sep 2011 16:21:52 +0100</pubDate></item><item><title>Imagine if your car windows worked like an iphone. </title><description>&lt;iframe src="http://player.vimeo.com/video/25547151" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Imagine if your car windows worked like an iphone. &lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/9705393829</link><guid>http://www.gilesmdavis.com/post/9705393829</guid><pubDate>Fri, 02 Sep 2011 15:02:49 +0100</pubDate></item><item><title>Tweeting facts to drop into your next meeting</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lqwc2z1Kvk1qzwcbdo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Tweeting facts to drop into your next meeting&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/9704114129</link><guid>http://www.gilesmdavis.com/post/9704114129</guid><pubDate>Fri, 02 Sep 2011 13:59:22 +0100</pubDate></item><item><title>Emotional Ads Work Best | Neuromarketing</title><description>&lt;a href="http://www.neurosciencemarketing.com/blog/articles/emotional-ads-work-best.htm"&gt;Emotional Ads Work Best | Neuromarketing&lt;/a&gt;: &lt;p&gt;Something John Lewis implicitly understand&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/9701291614</link><guid>http://www.gilesmdavis.com/post/9701291614</guid><pubDate>Fri, 02 Sep 2011 10:55:54 +0100</pubDate></item></channel></rss>

