<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>My name is Giles Davis and by day I’m a brand planner. I needed somewhere online to store the things that interest me and things that I didn’t want to lose and this is that place.

There’s a lot of really clever thinking out there but sometimes people don’t need or want really clever. They just want something that works and works well. Something sensible. 

Unfortunately job titles aren’t very sensible. So planner, brand strategist, brand planner or brand consultant…whatever you want to call me, if you need a bit of sensible brain power, do get in touch.

If you want to email me, it’s gilesmdavis@gmail.com, or my twitter is @gilesmdavis. 

If you want to see the sensible me, go to gilesmdavis.co.uk



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  })();</description><title>Sensible</title><generator>Tumblr (3.0; @gilesmdavis)</generator><link>http://www.gilesmdavis.com/</link><item><title>KPCB Internet 2012</title><description>&lt;a href="http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012"&gt;KPCB Internet 2012&lt;/a&gt;: &lt;p&gt;Excellent presentation on where we are.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/24126645232</link><guid>http://www.gilesmdavis.com/post/24126645232</guid><pubDate>Thu, 31 May 2012 14:04:28 +0100</pubDate></item><item><title>Affordance</title><description>&lt;a href="http://en.wikipedia.org/wiki/Affordance"&gt;Affordance&lt;/a&gt;: &lt;p&gt;&lt;span&gt;a knob affords twisting, while a cord affords pulling&lt;/span&gt;&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/24064945012</link><guid>http://www.gilesmdavis.com/post/24064945012</guid><pubDate>Wed, 30 May 2012 16:22:22 +0100</pubDate></item><item><title>The Psychologist’s View of UX Design</title><description>&lt;a href="http://uxmag.com/articles/the-psychologists-view-of-ux-design"&gt;The Psychologist’s View of UX Design&lt;/a&gt;: &lt;p&gt;Eminently sensible advice in here&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/24064212145</link><guid>http://www.gilesmdavis.com/post/24064212145</guid><pubDate>Wed, 30 May 2012 16:01:12 +0100</pubDate></item><item><title>The start of the sorry affair</title><description>&lt;p&gt;I&amp;#8217;m a mid-life crisiser with two Hondas. &lt;/p&gt;
&lt;p&gt;Actually make that three. There&amp;#8217;s a new Honda in my life, well, garage. &lt;/p&gt;
&lt;p&gt;Oh, and one  in the shed. Anyway.&lt;/p&gt;
&lt;p&gt;This new one is cheap and dirty. She&amp;#8217;s been around the block more than a few times.&lt;/p&gt;
&lt;p&gt;She&amp;#8217;s a seedy 250.&lt;/p&gt;
&lt;p&gt;But I can make her shine. She will be My Fair Lady. Posh on top with a dirty underside.&lt;/p&gt;
&lt;p&gt;And to make it interesting I have set myself a budget. &lt;/p&gt;
&lt;p&gt;£500 to MOT &lt;/p&gt;
&lt;p&gt;Under a grand to &amp;#8220;finished&amp;#8221;.&lt;/p&gt;
&lt;p&gt;That&amp;#8217;s the plan. And we know how well plans go.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/23492652371</link><guid>http://www.gilesmdavis.com/post/23492652371</guid><pubDate>Mon, 21 May 2012 20:27:45 +0100</pubDate></item><item><title>How Yahoo Killed Flickr and Lost the Internet</title><description>&lt;a href="http://gizmodo.com/5910223/how-yahoo-killed-flickr-and-lost-the-internet"&gt;How Yahoo Killed Flickr and Lost the Internet&lt;/a&gt;</description><link>http://www.gilesmdavis.com/post/23474738754</link><guid>http://www.gilesmdavis.com/post/23474738754</guid><pubDate>Mon, 21 May 2012 11:58:05 +0100</pubDate></item><item><title>Good strategy cribsheet - 8 ways to try and get people to talk</title><description>&lt;a href="http://www.slideshare.net/22squared/why-people-talk-7361805"&gt;Good strategy cribsheet - 8 ways to try and get people to talk&lt;/a&gt;</description><link>http://www.gilesmdavis.com/post/23474366682</link><guid>http://www.gilesmdavis.com/post/23474366682</guid><pubDate>Mon, 21 May 2012 11:40:03 +0100</pubDate></item><item><title>Why Starbucks Embarrasses You If You Don't Use Its Vocabulary</title><description>&lt;a href="http://www.businessinsider.com/why-starbucks-embarrasses-you-if-you-dont-use-its-vocabulary-2012-5?nr_email_referer=1&amp;utm_source=Triggermail&amp;utm_medium=email&amp;utm_term=War Room Select&amp;utm_campaign=War Room Select 2012-05-11"&gt;Why Starbucks Embarrasses You If You Don't Use Its Vocabulary&lt;/a&gt;: &lt;p&gt;It’s a cunning ruse to speed the queue up&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/22833888835</link><guid>http://www.gilesmdavis.com/post/22833888835</guid><pubDate>Fri, 11 May 2012 10:24:31 +0100</pubDate></item><item><title>How Companies Like Amazon Use Big Data To Make You Love Them </title><description>&lt;a href="http://www.fastcodesign.com/1669551/how-companies-like-amazon-use-big-data-to-make-you-love-them"&gt;How Companies Like Amazon Use Big Data To Make You Love Them &lt;/a&gt;: &lt;p&gt;Make things right first time and don’t sell me stuff&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/22833164161</link><guid>http://www.gilesmdavis.com/post/22833164161</guid><pubDate>Fri, 11 May 2012 09:42:03 +0100</pubDate></item><item><title>All the Ted talks handily compiled on one Google doc</title><description>&lt;a href="https://docs.google.com/spreadsheet/lv?key=0AsKzpC8gYBmTcGpHbFlILThBSzhmZkRhNm8yYllsWGc&amp;hl=en&amp;toomany=true#gid=0"&gt;All the Ted talks handily compiled on one Google doc&lt;/a&gt;</description><link>http://www.gilesmdavis.com/post/22655911156</link><guid>http://www.gilesmdavis.com/post/22655911156</guid><pubDate>Tue, 08 May 2012 17:15:43 +0100</pubDate></item><item><title>Pepsi's brand strategy vs Coke's</title><description>&lt;a href="http://www.businessinsider.com/how-pepsi-compares-its-brand-to-coca-cola-2012-5?nr_email_referer=1&amp;utm_source=Triggermail&amp;utm_medium=email&amp;utm_term=Business Insider Select&amp;utm_campaign=Business Insider Select 2012-05-07"&gt;Pepsi's brand strategy vs Coke's&lt;/a&gt;: &lt;p&gt;(Spoiler alert: Coke is timeless. Pepsi is timely)&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/22610742828</link><guid>http://www.gilesmdavis.com/post/22610742828</guid><pubDate>Mon, 07 May 2012 23:16:06 +0100</pubDate></item><item><title>Let’s Put An End to Brand Babble</title><description>&lt;a href="http://brandamplitude.com/index.php/perspectives/branding/item/let-s-put-an-end-to-brand-babble"&gt;Let’s Put An End to Brand Babble&lt;/a&gt;: &lt;p&gt;A noble attempt to define brand babble&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/21720689168</link><guid>http://www.gilesmdavis.com/post/21720689168</guid><pubDate>Tue, 24 Apr 2012 17:56:42 +0100</pubDate></item><item><title>The five books you need to read to know about anything</title><description>&lt;a href="http://thebrowser.com/fivebooks"&gt;The five books you need to read to know about anything&lt;/a&gt;: &lt;p&gt;Amazon should promote this, my basket is heaving &lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/20463928562</link><guid>http://www.gilesmdavis.com/post/20463928562</guid><pubDate>Wed, 04 Apr 2012 13:41:51 +0100</pubDate></item><item><title>Five interview questions for a small business</title><description>&lt;a href="http://www.businessinsider.com/five-interview-questions-to-help-you-hire-a-great-team-2012-4?nr_email_referer=1&amp;utm_source=Triggermail&amp;utm_medium=email&amp;utm_term=War Room Select&amp;utm_campaign=War Room Select 2012-04-03"&gt;Five interview questions for a small business&lt;/a&gt;: &lt;p&gt;I’m a bit hopeless at interviewing and these are pretty good.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/20411882300</link><guid>http://www.gilesmdavis.com/post/20411882300</guid><pubDate>Tue, 03 Apr 2012 17:12:35 +0100</pubDate></item><item><title>Nice reaction time game for a brake line company</title><description>&lt;a href="http://helperformance.com/extra/reaction-timer.php"&gt;Nice reaction time game for a brake line company&lt;/a&gt;: &lt;p&gt;Clunky interface but gets the point across. More relevant than a lot of “games” I’ve seen online.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/19958111479</link><guid>http://www.gilesmdavis.com/post/19958111479</guid><pubDate>Mon, 26 Mar 2012 17:59:49 +0100</pubDate></item><item><title>How many of China's 20 biggest brands do you know?</title><description>&lt;a href="http://www.businessinsider.com/here-are-chinas-20-most-valuable-brands-2012-3#1-china-mobile-1"&gt;How many of China's 20 biggest brands do you know?&lt;/a&gt;: &lt;p&gt;Er, not many.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/19953379157</link><guid>http://www.gilesmdavis.com/post/19953379157</guid><pubDate>Mon, 26 Mar 2012 15:23:47 +0100</pubDate></item><item><title>Restaurant Was Saved By Its Loyal Customers After A Brutally Honest Plea For Help</title><description>&lt;a href="http://www.businessinsider.com/this-restaurant-was-saved-by-its-loyal-customers-after-a-brutally-honest-plea-for-help-2012-3?nr_email_referer=1&amp;utm_source=Triggermail&amp;utm_medium=email&amp;utm_term=War%20Room%20Select&amp;utm_campaign=War%20Room%20Select%202012-03-20"&gt;Restaurant Was Saved By Its Loyal Customers After A Brutally Honest Plea For Help&lt;/a&gt;: &lt;p&gt;A bit American but a bold move&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/19674954243</link><guid>http://www.gilesmdavis.com/post/19674954243</guid><pubDate>Wed, 21 Mar 2012 10:24:47 +0000</pubDate></item><item><title>LinkedIn InMaps </title><description>&lt;a href="http://inmaps.linkedinlabs.com/network"&gt;LinkedIn InMaps &lt;/a&gt;: &lt;p&gt;Show your Linkedin contacts as a map. Makes for interesting viewing - also trying to work out how the algorithm groups people. &lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/19393775722</link><guid>http://www.gilesmdavis.com/post/19393775722</guid><pubDate>Fri, 16 Mar 2012 11:46:28 +0000</pubDate></item><item><title>Ad campaign for Playstation that lets you shoot a truck </title><description>&lt;a href="http://www.digitalbuzzblog.com/playstation-shoot-my-truck-social-installation/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed: DigitalBuzzBlog (Digital Buzz Blog)"&gt;Ad campaign for Playstation that lets you shoot a truck &lt;/a&gt;: &lt;p&gt;Er, that’s it. &lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/18907220055</link><guid>http://www.gilesmdavis.com/post/18907220055</guid><pubDate>Wed, 07 Mar 2012 17:57:37 +0000</pubDate></item><item><title>Mario is popular because we are all him</title><description>&lt;a href="http://www.businessinsider.com/why-mario-is-the-most-popular-video-game-character-ever-2012-3?nr_email_referer=1&amp;utm_source=Triggermail&amp;utm_medium=email&amp;utm_term=War Room Select&amp;utm_campaign=War Room Select 2012-03-02"&gt;Mario is popular because we are all him&lt;/a&gt;: &lt;p&gt;I don’t really like Mario but this is an interesting approach - that the less information you have about a character the more people can empathise: “simplistic empathy”.&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/18601762376</link><guid>http://www.gilesmdavis.com/post/18601762376</guid><pubDate>Fri, 02 Mar 2012 10:44:45 +0000</pubDate></item><item><title>Ira Glass with all the advice a creative ever needs to know (add...</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/BI23U7U2aUY?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Ira Glass with all the advice a creative ever needs to know (add it to Ze Frank’s Brain Crack and that’s all you need) (by &lt;a href="http://www.youtube.com/watch?v=BI23U7U2aUY"&gt;PRI&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.gilesmdavis.com/post/18392787371</link><guid>http://www.gilesmdavis.com/post/18392787371</guid><pubDate>Mon, 27 Feb 2012 20:43:33 +0000</pubDate></item></channel></rss>

