Sensible

BRANDS, PLANNING AND OTHER INTERESTING THINGS

About

My name is Giles Davis and by day I'm a brand planner. I needed somewhere online to store the things that interest me and things that I didn't want to lose and this is that place. There's a lot of really clever thinking out there but sometimes people don't need or want really clever. They just want something that works and works well. Something sensible. Unfortunately job titles aren't very sensible. So planner, brand strategist, brand planner or brand consultant...whatever you want to call me, if you need a bit of sensible brain power, do get in touch. If you want to email me, it's gilesmdavis@gmail.com, or my twitter is @gilesmdavis. If you want to see the sensible me, go to gilesmdavis.co.uk

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March 29, 2011

Focus on the “why” and the “who,” not the “what” or the “how.”

New users tend to have exactly two questions when presented with a new social-web thingie: Why should I care, and who else is using it? Features — the what and the how — don’t matter until those two primary x-factors are addressed. From http://bit.ly/f2NTXv