Sensible

BRANDS, PLANNING AND OTHER INTERESTING THINGS

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The exploration curve: after the pioneers come the dedicated and the rich, and after them the crowds. Guardian leader on Everest 7/4/14

The exploration curve: after the pioneers come the dedicated and the rich, and after them the crowds. Guardian leader on Everest 7/4/14

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UPS engineers found that left-hand turns were a major drag on efficiency. Turning against traffic resulted in long waits in left-hand turn lanes that wasted time and fuel, and it also led to a disproportionate number of accidents. By mapping out routes that involved “a series of right-hand loops,” UPS improved profits and safety while touting their catchy, environmentally friendly policy. As of 2012, the right turn rule combined with other improvements — for the wow factor, UPS doesn’t separate them out — saved around 10 million gallons of gas and reduced emissions by the equivalent of taking 5,300 cars of the road for a year.

i am not a fan of left turns onto busy streets either. i avoid them.

Why UPS Trucks Don’t Turn Left (via justin-singer)

(via fred-wilson)

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Beyond the funnel – new insights into car buying | Market Research Society

Marketing in the motor industry is built around a number of assumptions, including the notion that buyers behave logically and choose cars with competing sets of attributes within clearly defined segments, then work their way through a shortlist to identify the car with the best mix of features or benefits. However our experience shows that we often choose from much broader categories, might hanker for a sports car, consider a 4 x 4, and end up with a supermini or a MPV as the complex demands of personal self-image, family life and budget are traded off.